This paper uses Herman and Chomsky’s “propaganda model” as a frame to critically analyze intersections of power, political ideology and media discourse practices. The author introduces artistic and literary considerations as well as new research in social psychology that illustrate the influence that color perception has in the formation of social and political consent. The author considers the increasing methods of propagandizing at work in contemporary media and asks whether supplementary meanings of "truth" and "news" are necessary for current denotations.